Which Is Better For Ecommerce: On-Page SEO Or Link Building | CodewithHarsh

Which Is Better For Ecommerce: On-Page SEO Or Link Building with CodewithHarsh?

Search engine optimization is the low-hanging fruit for eCommerce websites. Even though SEO has one of the highest ROIs of any eCommerce marketing campaign, many online stores are put together on search engines with little or no thought.

Instead, many rely on social media or paid advertising which can be great for companies but usually requires a constant effort and stream of income. Advertising spending costs companies billions of dollars each year – an amount that is only increasing.

SEO, on the other hand, primarily requires upfront effort – once you rank, you can make sales on autopilot with practically no recurring expenses.

With this in mind, understanding SEO best practices can help transform and unlock your eCommerce business.

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Ecommerce Keyword Research with CodewithHarsh:-

Keyword research is an important first step in an eCommerce SEO campaign.

If you make a mistake here, you’re likely to either:

You'll target keywords that are too hard to rank for and you won't make it to the first page.
You'll rank for keywords that don't drive traffic or cause customers to buy.

Neither of these situations is ideal, which is why eCommerce keyword research is so important – it will ensure that you target keywords that are easy to rank for, have good search volume, and have high conversion rates.

However, there is more to choosing keywords than just seeing how difficult it is to rank or how many people find them. The following four options can help you conduct e-commerce eCommerce keyword research, find keyword difficulty (KD) and search volume, and uncover buyer intent.

Get started with on-page SEO with CodewithHarsh

Backlinks are important and we know that they are part of the ranking algorithm.

However, you must have optimized content on the website so that the search engines know what to rank your website for.

On-Page SEO

Below is a brief checklist on what to look for in terms of on-page optimization before investing time in link building.

1. Define Your Keywords and Theme

If you haven't already, spend some time identifying your keywords.

Go from broad to narrow when building your list, but keep in mind that relevance is the most important consideration.

However, even when you do identify broad terms, they should still be targeted and relevant to your categories and products.

When I do keyword research, I like to brainstorm first and then expand my seed list using tools like Semrush, SE Ranking, or SpyFu.

Once I've made my list, I'll prioritize it, generally in three categories: Priority 1, Priority 2, and Priority 3.

You must specify keywords on the pages of your website, which is called keyword mapping and will help you avoid keyword cannibalism.

After completing this process, it is time to optimize your pages.

Keep in mind that it is common to have 2-3 primary keywords per page and many secondary keywords.

2. Optimize Your Pages

When you're optimizing your pages, pay attention to your title tag, title tag (especially H1s), body text, and image alt attributes.

Even though meta description doesn't play many roles in ranking, you should optimize it too.

There is a process that SEOs follow to improve the visibility of web pages in search engines, which is detailed in The Complete Guide to On-Page SEO.

Here's a professional's advice: Use Google Search Console to identify if the search engine is already recognizing your pages for relevant queries.

The performance report in Google Search Console will show you the queries for each page.

If any of these queries look like good keywords, or they might already be on your list, focus on those keywords when optimizing the affiliate page.

You can update the page title and/or H1 to include keywords.

You might look for opportunities to weave more keywords into the body text, but never stuff keywords. The material should read naturally.

3. Add Relevant Content

Adding customized content is important no matter the type of website – and eCommerce is no exception.

Because you had asked about category pages, I will focus here on recommendations for that type of content.

First and foremost, know that category pages offer a lot of opportunities to add text.

However, many companies are hesitant to add too much text to category pages because they believe it will take away from the shopping experience.

The good news is that there are creative ways to add customized text without much fuss.

Target.com provides a good example.

Review + Refine

One final note: after optimizing your pages, always be on the lookout for opportunities for improvement.

That's where the pro tip I provided can help.

Get in the habit of monitoring the performance of your pages and updating them as needed.

Content Optimization

It is imperative that the primary keywords you want to rank for include page titles, headings (especially H1), meta descriptions, URLs, alternative text for images, and image file names.

 All of these on-page elements help search engines understand that the content on your page is valuable and relevant to the primary keyword, meaning users searching for the keyword will find value when they visit your page.

In addition, make sure readers receive adequate information after visiting your website. Make sure the page is about the target keyword. Hyperlink to other relevant content that your business creates so that search engines can better understand how the two pieces of content are related. Use the primary keyword as the hyperlinked anchor text, if applicable to the topic.